It's time to go beyond the label.
Reserves & Rarities curates standout wines from small, family-owned wineries—bottles you won’t find on every shelf, but wish you had sooner. Each collection is crafted to elevate everyday moments with real stories, real soul, and unforgettable flavor.
Your membership includes:
✦ Custom-curated collections of boutique, small-batch U.S. wines
✦ Smart, personalized picks with AI-powered SommGenie
✦ Exclusive member pricing, with no minimums or commitments
✦ Curated experiences that spark connection and adventure
✦ Complimentary tastings and concierge-style hospitality
Level up with SommGenie!
Powered by AI. Crafted by a world-class Napa Valley Sommelier.
Connected to our exclusive cellar of boutique wines. SommGenie learns your tasts, curates with precisions and makes discovering your next favoirute bottle effortless.
More than wine. It’s the moment.
Curated experiences that spark connection and adventure.
Complimentary tastings and white-glove concierge, included. From cozy nights in to unforgettable hangs — at home or on the road. Just show up. We’ll handle the magic.
Let's Double-Click on Why to Join
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Curated Access
Hidden-gem, small-batch wines from family-owned estates—crafted with hands-on care, tighter quality control, and rich backstories—hand-picked to match your palate.
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Exclusive Pricing
Member-only savings of up to 15% on every bottle, no shipping fees and access to allocation only wines without any bottle commitments.
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Personalized Wine Matchmaking
SommGenie learns your vibe and serves up spot-on recommendations, every time.
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Member Experiences & Concierge
Complimentary tastings, travel hookups, white-glove support, and curated experiences — from wine-themed adventures to interactive tastings — that turn every pour into an unforgettable moment.
Questions for our team? Leave us a message!
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